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Atlético Madrid reached a strategic agreement with Netflix. The Spanish club worked with the streaming service to promote the new film Peaky Blinders: The Immortal Man. Nigerian Super Eagles footballer Ademola Lookman took part in the campaign.
Ademola Lookman featured in a promotional video. He joined teammates Antoine Griezmann, club captain Koke, defender Jose Maria Gimenez and striker Alexander Sorloth. The group filmed content that captured the gritty atmosphere of the Peaky Blinders series. They wore period attire for the clips.
Campaign Extended To La Liga Match Day
Moreover, the promotion continued at the stadium. Actors dressed as Birmingham gang members escorted the players onto the pitch. They performed this role before the La Liga game against Getafe at the Metropolitano Stadium on March 14. The escorts created a humorous nod to the series theme.
Additionally, organizers transformed parts of the venue. The club recreated the iconic Garrison Tavern from the series. Fans visited a 1930s barbershop and received flatcaps and newspapers from actors in character.
Film Continued Story From Popular Series
The Immortal Man extended the narrative from the Peaky Blinders television series. Actor Cillian Murphy returned as Tommy Shelby in the lead role. The movie premiered in theaters on March 6. Netflix released it on the platform on March 20.
News reports noted that Netflix and Atlético Madrid teamed up in a unique promotion for the upcoming The Immortal Man, the next film connected to Peaky Blinders. The initiative introduced the story to football audiences and series fans alike. Ademola Lookman and his teammates helped drive attention through their involvement.
